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Patnaik, Rabinarayan
- Diffusion of Technological Innovation in Business:A Study on New Generation Business in India in E-Business Environment
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Authors
Affiliations
1 School of Management Studies, Ravenshaw University, Cuttack -7530031, Odisha, IN
2 Department of Commerce, MPC Autonomous College, Mayurbhanj, Odisha, IN
3 Institute of Management & Information Science (IMIS), Swagat Vihar, Bankuala, Bhubaneswar-751002, Odisha, IN
1 School of Management Studies, Ravenshaw University, Cuttack -7530031, Odisha, IN
2 Department of Commerce, MPC Autonomous College, Mayurbhanj, Odisha, IN
3 Institute of Management & Information Science (IMIS), Swagat Vihar, Bankuala, Bhubaneswar-751002, Odisha, IN
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Parikalpana: KIIT Journal of Management, Vol 12, No 2 (2016), Pagination: 121-134Abstract
E-commerce is expanding steadily in the country. Customers have the ever increasing choice of products at the lowest rates. E-commerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come. Various business process owners including retailers should leverage the digital retail channels. Customers in the Indian market place have started adopting the new ways of getting their requirements fulfilled and in the process there is a pool of technology savvy customers have stated emerging out. These changes are fuelled by various agencies of Government of India and made popular by multiple stake holders like online firms, banks, investors and customers at large. The pace at which the preference towards online transactions in India is growing it has become essential to understand the technological factors influencing this recent form of getting connected to the market place. Digital India lies the development of the digital ecosystem in terms of apps and app-based government services as well as free and equal access to all these for consumers across the country. The Research paper discusses the opportunities and roadblocks of new generation business in India.Keywords
Digital, E-Commerce, New Generation, Opportunities, Identification and Mobile Apps.Full Text
References
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- Television Advertisement and its Impact on Teenagers' Buying Behavior-A Study in Barasat City Kolkata
Abstract Views :327 |
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Authors
Affiliations
1 School of Management, Adamas University, Barasat-Barrackpore Road, Barasat, Kolkata - 700126, IN
2 Institute of Management & Information Science (IMIS), Bhubaneswar – 751002, IN
1 School of Management, Adamas University, Barasat-Barrackpore Road, Barasat, Kolkata - 700126, IN
2 Institute of Management & Information Science (IMIS), Bhubaneswar – 751002, IN
Source
Parikalpana: KIIT Journal of Management, Vol 13, No 2 (2017), Pagination: 58-66Abstract
In the present era as the market has become wider, exchange patterns and complexities have also become huge in terms of number of offerings and offer -makers. In this context, the role of sellers is to develop a market sustainable strategy. For this they find the way of different ischolar_mains as well as media to reach the customer faster than competitors. In purchasing cycle, teenagers as a customer group, play a vital role. Keeping the thought in mind, the present study makes an attempt to find out the role of television advertisement in changing the mindset of consumers and energizing the inner current of consumers, which subsequently convert them into buyers in a techsavvy modern world. Data have been collected from the students of three universities, situated at Barasat city in Kolkata. The results indicate that to make the things clear in term of awareness and interest, television advertisement play really big.Keywords
Television, Teenagers, Brand Awareness, Product Exposure, Advertisement.Full Text
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- A Critical Study on the Management of Innovative Fugitive Coal Dust Pollution Control Practices for a Cleaner Industrial Environment
Abstract Views :195 |
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Authors
Affiliations
1 Associate Professor (Marketing), IBCS, SOA University, Bhubaneswar - 751002, Odisha, IN
2 Professor, Department of Commerce, Faculty of Commerce & Management, Indira Gandhi National Tribal University (A Central University), Amarkantak - 484886, Madhya Pradesh, IN
1 Associate Professor (Marketing), IBCS, SOA University, Bhubaneswar - 751002, Odisha, IN
2 Professor, Department of Commerce, Faculty of Commerce & Management, Indira Gandhi National Tribal University (A Central University), Amarkantak - 484886, Madhya Pradesh, IN
Source
Parikalpana: KIIT Journal of Management, Vol 19, No 1 (2023), Pagination: 222-236Abstract
The entire world including India is inevitably dependent on coal-based energy. Thus, the consumption of coal happens to be maximum and most frequent in comparison to other minerals. But the consumption of coal gives rise to exploitation of coal in situ and thus increases the dust create from the same. Not only the coal dust is produced at the extraction site, the sources are multiple including the transportation, dumping sites etc. The very nature of coal in terms of self-combustion and self-heating aggravates the working environment in industries giving rise to hazards and health problems. The traditional practices of suppressing and controlling fugitive dust are having their own limitations and deficiencies. Therefore, the policymakers, the concerned authorities as well as the industry personnel are constantly searching for innovative approaches which can give better dividends. In this regard, many experiments and techniques proven to be successful to a substantial extent. However, the management of these techniques has to be multi-dimensional and multifaceted. This study conducted at different coal mines in Odisha has been an attempt to understand the deficiencies in the current practices and the benefits of adopting innovations in controlling the fugitive dust polluting air and other environmental elements. This also examines the managerial implications on practicing the innovations towards making a cleaner and industrial environment.Keywords
AQI, fugitive dust, HECP, innovations, PM, 3RFull Text
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